Having achieved measurable results, your brand’s products sold, now you can take the time to rejoice, be thankful and plan your next moves. Here are 4 essential tools with which to start of the journey.
Amazon has marketplaces in various countries besides the United States – in Europe, China, India, Japan, Canada, Australia and more…
Enter a new market only after your product has shown a robust and stable level of sales in the United States and set another budget for this undertaking.
You should enter the UK market next – it’s the largest and most successful market outside the United States, and from the UK you will also be able to market to other European countries – France, Germany, Italy, Spain – and all from the same seller account.
If you want to trade in a European marketplace, check first if VAT applies to sales to that country. If so, there are many service providers who can help you open a VAT account.
Amazon and social media enable you to expand your target audience with the help of a variety of new or added marketing campaigns and automated tools that can be used to run affordable campaigns that will show your ads to larger groups of people.
Using campaigns to expand your audience enables:
If your product is selling well and sales figures are stable, we recommend that you look into how you might expand your product line.
For example, if certain product sells well, it is worth checking if another variation can be developed of the same product but in different colors. see example below illustrating how the same product is offered in a range of colors:
Additionally, similar products or products of the same category can be developed thus transforming the brand from a single-product brand into a successful multi-product brand.
In order to develop a line of different products (not a different package size or color of the same product) make a precise plan down to the last detail, it is important to make sure to carry out every single one of the following actions:
As your brand gains momentum and sales increase, your community will grow and demand more and more of you. Your growth bodes well, but also entails maintaining a standard of quality, where both product and service levels are concerned. You should know that you don’t have to go it alone. To run a successful, 24/7, international brand, many brand owners employ global staff (VA – Virtual Assistant) who carry out the day-to-day operations of the brand, such as customer service, logistics, design and marketing, content creation and the like. We at TCM have an international team of over 100 staff members around the world, who work day in day out for our brands.
About the Authors: Gabi and Shani Bar are founders and Co-CEOs of TCM Digital and manage international brands generating tens of millions of dollars in annual sales.