Have you ever wondered how international brands started out despite not yet having a single buyer?
They had to put a great deal of thinking into planning their first step on the way to the top. In this module you will be handed this first step, so go for it – step out into the world…
When launching a brand keep in mind that we want to build a brand that will nurture long-term relationships with its customers.
Creating a safe and reliable anchor for customers, conveys reliability, transparency and product feedback, ratings and reviews.
Every brand has its own “Why”. What is a “Why”, you ask?
When building a brand, you’re going to want to define its “Why”, that is, what need does the brand meet? Who is it intended for? How can it benefit people and improve their quality of life?
It is important that we gain an understanding of these points even before we start selling our brand’s products. The answers to these questions will underpin everything related to the brand -Which populations should we focus on when running our paid and organic advertising campaigns? What models should be used to best showcase our products in branded images? What colors should we choose for our brand and so on. Therefore, this is an integral and essential part of the preparation needed prior to launching the brand on Amazon’s trading platform.
Linking our products to our brand
It is important to note that when creating the product’s listing on Amazon, the product must be linked to our brand name, as in the picture below:
This product is linked to a brand called iSteam. When creating the product’s listing for the first time, enter your brand name in the ‘Brand’ column so that Amazon can link the product with the brand – resulting in a listing such as the one in the picture above.
What should we do to make our brand a success on Amazon?
It is important to make sure our brand is prominently featured within Amazon and there are several ways in which this can be achieved:
The picture below is an example of what content designed on Amazon A+ Content looks like and how it can make our brand really standout on Amazon:
An example of an Amazon post:
Ranking of our brand’s products on Amazon
Amazon ranks products on its platform based on an index called BSR – Best Seller Rank
This index is determined mainly by the following parameters:
This factors affect our brand’s products ranking.
We will always aim to ensure our BSR is low and always strive to be as close as possible to 1. Low BSR equals a product that sells well on Amazon.
An example of a brand’s video: https://youtu.be/WOlTYKvT6g8
About the Authors: Gabi and Shani Bar are founders and Co-CEOs of TCM Digital and manage international brands generating tens of millions of dollars in annual sales.